iBrasil – My Fun City


Contacted by a digital media company to design their headquarters in São Paulo, Gema had the challenge to conceive a modern space able to share space and dialogue with the creative environment of a communication agency as well. Additionally, it should be a low budget project with fast execution.

Old enclosed rooms gave space to a new concept of integration and transparency, valuing simplicity in materials. Horizontal planes – concrete floor and ceiling – participate with neutrality, while vertical planes made of glass, natural wood, fabric, and colors bring movement to the spaces, creating textures and overlays. These different finishings act as spatial organizers, zoning different uses. Gema created a stimulating, vivid and dynamic environment.

Location: São Paulo/SP, Brazil
Project year: 2014
Construction year: 2014
Area: 120m²
Contractor and structural consultant: Pentágono Engenharia
Photos: Rafaela Netto

Belo Horizonte - MG

Avenida Brasil, 108 - Santa Efigênia

CEP 30140-001 Belo Horizonte - MG

+55 31 3262 1003 gema@gemaarquitetura.com

São Paulo - SP

Rua Major Sertório, 92 - 7º andar

Centro CEP 01222-000

+55 11 3129 9025 gemasp@gemaarquitetura.com